About The Founder
Here is a little information about the founder of MyMushroom Health, John Callahan. He was raised in Massachusetts, and graduated from a leading technical high school majoring in Graphic Communications. For eight years he worked his way up the ranks of a large printing company while taking college courses at night. John immersed himself in books on physiology, nutrition, and unconventional exercise methods. Over time he found there was a direct link between the mind and the body. Within nine years of disciplined training, he changed his body from a 150 lb. ectomorph to a proportioned 250 lb. bodybuilder.
John used an almost meditative focus on the muscle and found his results outpaced those around him, even his buddies’ taking steroids. It was clear to him that the mind has a direct influence on the body, and so the pursuit of understanding the body’s biology began. Constantly examining his thoughts and actions, he knew there was a silent pattern to the universe, and he wanted to learn more. Heisenberg, Niels Bohr, Rupert Sheldrake, Bruce Lipton and the late great David R Hawkins became his favorite authors among many others. Quantum mechanics became a hobby and his appetite for reading expanded. The bigger his body became from his unique method of training, the more obvious “to him” was the powerful negative energy of glamour.
At this time living in Southern California, he worked in production for a leading LA based media company before being chosen as the lead consultant for the“Toyota Certified Used Car Program”. John planned and executed the National launch on time and $300k under budget. John left Toyota in 1997 to consult for Mercedes Benz on their “Fall in Love” National program which introduced several new models for the then struggling auto maker. The program was a huge success and John moved on to co-found Insight Marketing Group and scaled the company quickly from first print, into radio, TV and then Internet marketing. Within its first year of operation, IMG had $8 million in gross sales and was published in Entrepreneur Magazine for being one of the fastest growing small businesses in America, Hot 100.
By 2000 Insight was sold, and John was recruited by H&R Block to head up marketing for their new mortgage division. Within three months John had reduced the marketing budget by 10%, saving Block $600,000 annually. Promoted to Assistant Vice President of Marketing, John worked with senior executives at Block to plan and execute a comprehensive branding campaign. He built alliances, initiated permission-based lead generation programs, increased department revenue by 11% and assisted with the deployment of 13 retail branches. John was on the H&R Block Marketing Management Council as well as a Member of the H&RB Enterprise Customer Relationship Management Team.
During his tenure, John was troubled by some of the decisions being made about the type of loans being sold. He raised concerns which went on deaf ears so soon after he resigned.
John then consulted for small and mid-size firms until 2005, when he wrote a book predicting a financial crisis and how to avoid it. The book was written in three months and by January 2006 John and his wife had sold most of their real estate, downsized and moved the family to Arizona. His book was filled with guidelines on how to avoid the dangers of adjustable-rate mortgages and pressures of other high ticket item transactions like buying automobiles and real estate.
John found immense satisfaction in helping people and knew this was his directional pursuit. Just after arriving in Arizona, the financial crisis had begun, and his book became the genesis of 360 Group which John co-founded and from 2008 to 2014 he and his partner helped homeowners mitigate negative equity during the real estate and financial crisis. John developed a Forensic Portfolio Review process enabling the company to match the bank’s ever-changing guidelines with qualified homeowners achieving a high success rate for his clients. He coached clients on fiscal responsibility and gave them a proven roadmap to reduce and ultimately eliminate debt. Those who followed the plan became debt free, while others just went back to overspending.
In 2010 John’s second book was titled Finding Bliss in a complex world and put into writing everything he had learned about the lure of technology, possessions, debt, and the ever-increasing epidemic of prescription medications in America. This led to more research into plant-based health and the study of Phyto-Cannabinoid Rich materials. John founded azWHOLEistic in 2016 to help people educate themselves about plant-based supplements for proven stress-reduction and detoxification methods. John has educated thousands of people including many physicians through his “lectures” on Cannabinoids and is a featured speaker at the Healthy Brain Expo in North Scottsdale Arizona.
While CBD has great utility within the body, it doesn’t work for everyone. For more than 6 years between 2016 and 2022 azWHOLEistic helped reduce suffering for more than 300,000 people through the education and use of non-psychotropic cannabinoids like CBD, CBG, CBN, CBC and CBDVa as well as Mushrooms like Reishi and Turkey Tail. The CBD Company was sold in May 2022 and the expertise continued in the field of Mycology research and formulation which again has seen significant growth and is now the focal point moving forward for Plant Health Mushrooms and www.MyMushroomHealth.com
